Writing Samples

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The Projects: Writing Content for Multiple Audiences and Formats

I wrote this article to recruit participants for next-generation leadership programs. By telling the stories of participants in the program, the article highlights the benefits of learning together as a team.

 

This article follows three employees from a fast-paced chemical manufacturer as they participated in a customized training program. The piece details the growth opportunities custom programs can create without slowing down production.

 

As part of the Teaching Innovation Learning Lab launch, I wrote this piece for the campus news outlet. It raised awareness about and generated excitement for the new teaching facility.

 

I wrote this content for the launch of the Teaching Innovation Learning Lab at the University of Louisville. The launch strategy backed up faculty member’s desire to try something new with research that validated the impact innovation has on student learning.

 

This email automation series was designed in conjunction with the conference center Budget Template. The emails nurture new leads after they download the template. They also introduce readers to the kinds of resources they’ll receive as an email subscriber, as well the conference facility in general.

My Role: Content Strategist, Writer, and Editor

  • Wrote for a variety of audiences, including business to business (B2B)
  • Developed content for multiple formats – including case studies, articles, brochures, catalogs, flyers, emails, and social media
  • Copy edited and provided feedback to other authors

via GIPHY

Tell your brand story.

Whether in print or online, I can help you reach your audience with written content. Reach out to get started: